Sales enablement content copywriter… equipping your sales team to crush the competition, clear prospect objections, and close more deals
Whether you’re a…
Marketing Director looking for someone to work with who understands the difference between sales enablement content and marketing copy.
Sales Director who wants to work directly with a sales enablement writer, because the marketing department’s content isn’t performing.
CEO of a small business without the time, skill, or staff to equip your sales reps with a library of tools to bring the sales home.
You know competition is fierce. Sales and marketing departments are scrambling for effective sales enablement tools to keep their reps in the pipeline until the deal is closed.
No matter what your position, effective sales enablement tools are what you need:
- Cold e-mail templates
- Follow up e-mail templates
- Battle cards
- Sell sheets
- Call scripts or tracks
- Webinar scripts
- Case studies
Whatever you need, let’s get it written, compiled in your sales enablement library, and out there helping your reps close more deals.
Before you scrap your current sales enablement material…
It makes good sense to take a look at the tools you already have in your library. Often, what you have can be edited, turning struggling pieces into winners.
Ask me about doing an audit on your material.
Quick turnaround is important.
When a new product is launched, or a new market is established for an existing product, you’ll need a quick turnaround on sales enablement content.
It’s smart to take strategic advantage of your team’s excitement and energy towards new prospects and markets.
Clearing prospect objections is exciting and profitable.
No matter who you are, customers find objections to your products and services. As your sales enablement copywriter, this is a fun and exciting challenge. It’s also a critical point in keeping both your rep and your prospect in the pipeline. And a great opportunity to differentiate from the competition.
What about product spec liabilities?
Sometimes your product or service has an undeniable specification liability: too heavy, too loud, underpowered…
If you have one, your customer will point it out, and your rep needs to know how to deal with it effectively.
In my industry, turning those into assets where possible is called “making the skeleton dance.” Finding an unseen advantage and pivoting the sales conversation. Or we simply shrink the product spec out of the conversation.
I’ll help you do that when you need it.
Here’s the bottom line.
You have a need for sales enablement content. I can do it.
Let’s talk: 715-760-0712. Give me a call or send me an e-mail right now.