Is your sales enablement content working for your team like it should?
Your team works hard moving your products and services in the B2B market. But, are they able to reach their sales revenue potential?
You might be surprised to know. Pipeline stalls occur 58% of the time because reps are unable to add the needed value in the call. Combine that with B2B sales reps are forced to wing it without sales enablement material on the call 90% of the time.
Content tools weaken over time and get over looked.
Selling trends slowly change. Your product line evolves with customer demands. And it’s easy to overlook how relative your sales enablement content is to your customer, and how well it empowers your sales team.
Refreshing your library in-house is a painful sidetrack. Your team loves selling to prospects, not hunched over a keyboard re-inventing proven sales enablement techniques. Is it ever profitable pulling your team off sales calls?.
It’s risky letting sales continue to fall short. You aren’t reaching sales targets, or getting the value from your talented sales reps. And answering for it can get more difficult.
That’s why teaming with a certified sales enablement content copywriter makes sense.
Imagine your sales teams relief when they hear they don’t have to lose commissions writing content tools they use on calls, much less sweat bullets trying to figure out how to make them effective.
Imagine your relief. No more answering on behalf of your department for not meeting or exceeding your sales targets because your team spent valuable time on content creation instead of selling. You have a certified sales enablement content writer to take on the job.
Just think, an updated library of optimized tools for your team to choose from in different product applications across markets, to different prospect titles, and various pipeline entrances. Tools like:
- Adaptable e-mail templates for cold prospecting and follow-ups
- Sales guides and battle cards
- Call scripts or tracks
- Sell sheets
- Sales decks
- Case studies
Whatever your sales team needs to help close the deals on your B2B products and services, let’s get it done.
Does this make sense for your next step?
Give me a call right now. Find out how we’ll go about retooling your content, and get your questions answered: 715-760-0712, or send me an e-mail with a good time to discuss your sales enablement content needs.