The creative nature of the music industry can make it unique compared to other types of businesses. But there’s no getting around it. Companies like yours put a hefty investment into sales enablement training, coaching, CRM systems, and other tools just the same.

You know the pressure that’s put on the sales department to make good on those investments.

Bottom line?

It comes down to your sales team’s ability to move prospects through the pipeline and close more deals to meet your sales targets. And content to support your sales force is a crucial part of that success.

I’m here to help you get that done.

Sometimes, sales enablement projects are assigned to the sales team or the marketing department. And at first glance, it makes sense keeping it in-house.

But your team may not be the best option to create your sales enablement content.

Why?

You probably know. Most Sales reps love selling, but don’t like writing. Too often, they are bottlenecked at the keyboard trying to write effective content. And when they do get content down, it feels like a face-to-face conversation with the prospect, because that is what they know works in live presentations.

That’s fair, that’s what they know.

Unfortunately, that doesn’t work in content designed to be read by your prospect. A prospects response to written content is vastly different than a live conversation.

Make no mistake. Effective sales enablement content must be highly conversational. But the concise approach and key point focus are much different than in a fluid live conversation.

Besides, we both know you’re getting the most value from your sales team when they are out selling face-to-face, not struggling behind a keyboard wondering what will work this time.

That’s why teaming up with a certified sales enablement copywriter is smart.

From breaking through your prospects inbox to closing the deal, your sales team needs optimized sales enablement materials.

• Adaptable e-mail templates
• Sales guides and battle cards
• Call scripts or tracks
• Sell sheets
• Sales decks
• Case studies

Whatever your sales team needs to close the deals on your music products and services, I’m here to get it done for you.

Why am I a unique fit for your sales enablement needs?

• • I’m certified in Sales Enablement Copywriting Mastery by American Writers and artists Institute.
  • I’m a long-time musician, performing songwriter, former songwriting organization president, creator of songwriting educational content… I’ve been around music my whole life.
  • From an early age, I was mentored by my dad in the art of selling through our family business. That gave me plenty of sales experience.
  • I’ve been family-or self-employed my entire life, so I approach writing from a much different perspective than most writers.
  • I know your prospects pain points and desires, as well the end user of your products and services.

Are you ready for help creating effective sales enablement content?

How about this?

Give me a call right now and get your questions answered: 715-760-0712, or send me an e-mail with a good time to discuss your sales enablement content needs.