Sales enablement content working like it should?
Your team’s working hard to move products and services in the B2B market. If their sales material were updated and optimized for prospect profiles, would they meet or exceed their targets, ahead of schedule?
Check it out.
Pipeline stalls occur over 57% of the time, because reps are unable to add the needed value in the call. Combine that with B2B sales reps wing it over 89% of the time because of outdated, unoptimized sales enablement material.
Agreed, that’s no recipe for success. And no one wants sales material to fall down on the job. So, what’s the problem?
Updating sales material takes time, and the back burner.
Product features and benefits improve, industry trends change, upper management switches direction based on profit stats.
Before you know it, your sales enablement materials aren’t working out.
You know the answer: update the sales content. But who has time to refresh the library? Doing it in-house is a painful sidetrack. Your team loves selling to prospects, not hunched over a keyboard poking around for winning sales enablement techniques.
Besides, pulling your team off sales calls is never profitable. It’s risky letting sales continue to fall short. Answering for it isn’t a fun meeting either.
That’s why teaming up with a certified sales enablement copywriter makes total sense.
Imagine the look on your sales team’s face when you tell them…
“it’s the end of lost commissions trying to write our sales material. We’ve got a certified sales enablement copywriter taking that headache away.”
And you’re relieved too. No more answering to upper management for missed sales targets because your team spent crucial time on content creation instead of selling.
Just think, a freshly updated library of optimized tools for your team to choose from in different product applications across markets, to different prospect titles, and various pipeline entrances. Tools like:
- Adaptable e-mail templates for cold prospecting and follow-ups
- Sales guides and battle cards
- Call scripts or tracks
- Sell sheets
- Sales decks
- Case studies
Whatever your sales team needs to help close the deals on your B2B products and services, let’s get it done.
Roughly 50% of the time sales or marketing managers are looking for e-mail template packages that connect with the prospect. That’s a great place to start updating.
How about this for a make sense next step?
Call me now. Find out how we’ll go about retooling your content, and get your questions answered: 715-760-0712, or send me an e-mail with a good time to discuss your sales enablement content needs.