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Convert Trial Offers to Paid Accounts with One Easy Step

When it comes to B2B marketing, it’s not cold business. It’s still about the human factor. For example, once upon a cable TV plan, my dad was paying over $100 per month to glare at more commercials than programming. We stopped the madness. I … [Read More...]

Convert Trial Offers to Paid Accounts with One Simple Step

My dad is getting up in years. He watches a lot of TV these days. He was paying the cable company over $100 per month to broadcast more commercials than programming over hundreds of channels. From a business model, making someone pay monthly for the … [Read More...]

Is Your List Retention Falling Prey to This E-mail Mistake?

We’ve heard it all… People have the attentions span of a goldfish, about 8-seconds. Maybe a gnat. We get it, it’s short. We hear smart device usage lords over desktops by 67%… 78%… and according to a recent article in fortune.com, 85%. Again, we … [Read More...]

Is Your Marketing Differentiator Hiding in the Open?Is Your Marketing Differentiator Hiding in the Open?

You can tell someone loves their work when it shows up in every activity of their life. For me, I find marketing nuggets any place I go. And this place is no exception. besides a B2B sales and marketing copywriter, I’m a performing songwriter. One … [Read More...]

Don’t Animal House Your E-mail

Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to bits. And if you’re on your game, you will too. Because your competitors just might be falling for this … [Read More...]