The best way to write your newsletter is exactly how the United States Secret Service identifies counterfeit money.
Why?
Because your audience is judging it that way.
Client Relationship Gold Found in a Roofing Project?
This effective business standard is on the endangered principle list, but perfect for independent professionals like you.
It’s so simple, I learned it as a teenager growing up in our family roofing business.
It worked like a charm back then, and works even better today.
Are you willing to try it?
How a Decision to Sell My Snowblower Grows Your Business
Fewer clients. More income. Less burnout. That’s not a pitch. It’s what happens when you stop confusing “more work” with “more growth.”
I learned it one morning, of all places, standing in my garage looking at m snowblower.
3 Newsletter Tips You Get From Hungry Seagulls
Your readers are watching you closer than you think. They notice when you show up. They notice even more when you don’t. And they can tell within the first two lines whether you’re there to help them or have another motive. There are three newsletter tips below, and none of them came from a marketing […]
Are These 3 Assumptions Costing You Clients?
I took my dad to tour the USS Cobia submarine for Father’s Day. I didn’t expect to walk out with business principles to help you attract your ideal clients.
Rules of Engagement, Courtesy of My Van and Facebook Marketplace
I listed a Nissan van on Facebook Marketplace. The valuable business tips you can use came rolling in with the buyer messages. Actual buyer inquiries inside.
Connecting with Clients: What Two Guitars Taught Me
A $3,900 guitar and a $175 one expose three truths about your newsletter’s effectiveness. It has nothing to do with skill sets, tools, or professional accreditation. Worth reading before your next publish date.
Run For the Bleachers
Business tips are everywhere. This time half-marathon training helps show how not to, and how to, open your newsletter, and more.
A Client Marketing Tip from a 2005 Ford Focus
Business principals you can use right now, from my dad. The guy with the motto “I never get rid of anything” (with parts from a 1971 dishwasher to prove it).
Seagulls Know About These 3 Newsletter Tips, Do You?
Successful newsletter strategies aren’t elusive. Even these aquatic scavenger birds show you super useful tips you can use in your next issue.