Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to bits. And if you’re on your game, you will too. Because your competitors just might be falling for this one. More on the, ‘why,’ in a second. For now, I’ve got a bold, “I don’t care if you even know,” confession to make. It’s about the e-mails I’m talking about in my in-box. I subscribe to them for one reason and one reason only. To see who are the … [Read more...]
A helpful stream from Brad Dunse to help you tune your copy to your customer’s ear.
Recently, I attended a professional copywriting peer review session. This is where serious copywriters get into a virtual room. Someone tosses out a bit of copy. Then, writers like myself swarm it like sharks on a wounded fish. Well, not exactly like that. We’re actually very helpful and very nice. Much nicer than their client’s customers would be… as you’ll see in a minute. We grade it based on quite a lot of strategic criteria. More than what appears at the surface. Anyway. Someone … [Read more...]
This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the floor a few feet away and I said… “Well pal. Sorry to say it, but it looks like you’re on your last leg.” Then I tipped my head back in laughter. Now, before you think I’m some sort of heartless excuse for a human, my dog is barely over a year old and in perfect health. I’ll also say, as dogs go, she’s a dream, a real lover of a pup, and well… what can I … [Read more...]
Marketing today has become complicated and bloated. Is it any wonder with over 36 major social media networks alone? Podcasts, blogs, vlogs, YouTube channels, Google Ads, Facebook Ads, banner ads, e-mail lists…? The latest craze like simulated handwritten or actual handwritten letters. Envelopes with teaser copy. Envelopes without teaser copy. Some with nothing but a delivery address and a nameless return address. E-mails with this kind of subject line or that kind of subject line. Subject … [Read more...]
I got an e-mail today from a well-known organization. Well-known in one of my many circles anyway. I was shocked to read what was on the screen. After all, they teach communications. This time of year, the organization gets in the giving spirit. That is to say, they get in the spirit of you giving to their good cause. And, it really is worth it. They do good work. But, I fear their pledge results will suffer from three mistakes they made. There are many things to pay attention to in … [Read more...]