Blog

We’ve heard it all… People have the attentions span of a goldfish, about 8-seconds. Maybe a gnat. We get it, it’s short. We hear smart device usage lords over desktops by 67%… 78%… and according to a recent article in fortune.com, 85%. Again, we get it. Optimize for mobile use if you want to be read. But still, customer retention and growth could be crumbling away. Why? We overcompensate. Instead of e-mail copy holding the attention of a reader, giving helpful information, entertaining … [Read more...]

If you’ve read anything on my website, you know I’m a performing songwriter as well as the music industry copywriter. I don’t even try to separate my two music related lives anymore. Besides, my love for songwriting and performing keeps me active in the mindset of your customer. Ultimately giving you a more effective music industry copywriter. That said, I remember co-writing with a fellow guitar picker. A quite skilled one at that. He stopped me in the middle of our writing session, leaned … [Read more...]

Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to bits.  And if you’re on your game, you will too. Because your competitors just might be falling for this one. More on the, ‘why,’ in a second. For now, I’ve got a bold, “I don’t care if you even know,” confession to make. It’s about the e-mails I’m talking about in my in-box. I subscribe to them for one reason and one reason only. To see who are the … [Read more...]

Recently, I attended a professional copywriting peer review session. This is where serious copywriters get into a virtual room. Someone tosses out a bit of copy. Then, writers like myself swarm it like sharks on a wounded fish. Well, not exactly like that. We’re actually very helpful and very nice. Much nicer than their client’s customers would be… as you’ll see in a minute.  We grade it based on quite a lot of strategic criteria. More than what appears at the surface. Anyway. Someone … [Read more...]

This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the floor a few feet away and I said… “Well pal. Sorry to say it, but it looks like you’re on your last leg.” Then I tipped my head back in laughter. Now, before you think I’m some sort of heartless excuse for a human, my dog is barely over a year old and in perfect health. I’ll also say, as dogs go, she’s a dream, a real lover of a pup, and well… what can I … [Read more...]

Marketing today has become complicated and bloated. Is it any wonder with over 36 major social media networks alone? Podcasts, blogs, vlogs, YouTube channels, Google Ads, Facebook Ads, banner ads, e-mail lists…? The latest craze like simulated handwritten or actual handwritten letters. Envelopes with teaser copy. Envelopes without teaser copy. Some with nothing but a delivery address and a nameless return address. E-mails with this kind of subject line or that kind of subject line. Subject … [Read more...]