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Brad Dunse

Music Industry Copywriter

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Is Your List Retention Falling Prey to This E-mail Mistake?

We’ve heard it all… People have the attentions span of a goldfish, about 8-seconds. Maybe a gnat. We get it, it’s short. We hear smart device usage lords over desktops by 67%… 78%… and according to a recent article in fortune.com, 85%. Again, we get it. Optimize for mobile use if you want to be read. But still, customer retention and growth could be crumbling away. Why? We overcompensate. Instead of e-mail copy holding the attention of a reader, giving helpful information, entertaining … [Read more...]

Is Your Marketing Nugget Found in a Simple Cadd9 Chord?

If you’ve read anything on my website, you know I’m a performing songwriter as well as the music industry copywriter. I don’t even try to separate my two music related lives anymore. Besides, my love for songwriting and performing keeps me active in the mindset of your customer. Ultimately giving you a more effective music industry copywriter. That said, I remember co-writing with a fellow guitar picker. A quite skilled one at that. He stopped me in the middle of our writing session, leaned … [Read more...]

Don’t Animal House Your E-mail

Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to bits.  And if you’re on your game, you will too. Because your competitors just might be falling for this one. More on the, ‘why,’ in a second. For now, I’ve got a bold, “I don’t care if you even know,” confession to make. It’s about the e-mails I’m talking about in my in-box. I subscribe to them for one reason and one reason only. To see who are the … [Read more...]

If Your Copy is Getting the Goldfish Tail Swoosh…

Recently, I attended a professional copywriting peer review session. This is where serious copywriters get into a virtual room. Someone tosses out a bit of copy. Then, writers like myself swarm it like sharks on a wounded fish. Well, not exactly like that. We’re actually very helpful and very nice. Much nicer than their client’s customers would be… as you’ll see in a minute.  We grade it based on quite a lot of strategic criteria. More than what appears at the surface. Anyway. Someone … [Read more...]

My Dog Was on Her Last Leg and I Just Laughed at Her

This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the floor a few feet away and I said… “Well pal. Sorry to say it, but it looks like you’re on your last leg.” Then I tipped my head back in laughter. Now, before you think I’m some sort of heartless excuse for a human, my dog is barely over a year old and in perfect health. I’ll also say, as dogs go, she’s a dream, a real lover of a pup, and well… what can I … [Read more...]

8-Year Old’s Mischief Burns Complicated Marketing Strategy

Marketing today has become complicated and bloated. Is it any wonder with over 36 major social media networks alone? Podcasts, blogs, vlogs, YouTube channels, Google Ads, Facebook Ads, banner ads, e-mail lists…? The latest craze like simulated handwritten or actual handwritten letters. Envelopes with teaser copy. Envelopes without teaser copy. Some with nothing but a delivery address and a nameless return address. E-mails with this kind of subject line or that kind of subject line. Subject … [Read more...]

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Music marketing blog

Is Your List Retention Falling Prey to This E-mail Mistake?

We’ve heard it all… People have the attentions span of a goldfish, about 8-seconds. Maybe a gnat. We get it, it’s short. We hear smart … [Read More...]

Is Your Marketing Nugget Found in a Simple Cadd9 Chord?

If you’ve read anything on my website, you know I’m a performing songwriter as well as the music industry copywriter. I don’t even try to … [Read More...]

Don’t Animal House Your E-mail

Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to … [Read More...]

If Your Copy is Getting the Goldfish Tail Swoosh…

Recently, I attended a professional copywriting peer review session. This is where serious copywriters get into a virtual room. Someone … [Read More...]

My Dog Was on Her Last Leg and I Just Laughed at Her

This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the … [Read More...]

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