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Brad Dunsé

B2B Sales & Marketing Content Writer for the Construction & Woodcraft Industries

Blog

My Dog Was on Her Last Leg and I Just Laughed at Her

This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the floor a few feet away and I said… “Well pal. Sorry to say it, but it looks like you’re on your last leg.” Then I tipped my head back in laughter. Now, before you think I’m some sort of heartless excuse for a human, my dog is barely over a year old and in perfect health. I’ll also say, as dogs go, she’s a dream, a real lover of a pup, and well… what can I … [Read more...]

8-Year Old’s Mischief Burns Complicated Marketing Strategy

Marketing today has become complicated and bloated. Is it any wonder with over 36 major social media networks alone? Podcasts, blogs, vlogs, YouTube channels, Google Ads, Facebook Ads, banner ads, e-mail lists…? The latest craze like simulated handwritten or actual handwritten letters. Envelopes with teaser copy. Envelopes without teaser copy. Some with nothing but a delivery address and a nameless return address. E-mails with this kind of subject line or that kind of subject line. Subject … [Read more...]

Make these 3 e-mail mistakes at your peril

I got an e-mail today from a well-known organization. Well-known in one of my many circles anyway. I was shocked to read what was on the screen. After all, they teach communications. This time of year, the organization gets in the giving spirit. That is to say, they get in the spirit of you giving to their good cause. And, it really is worth it. They do good work. But, I fear their pledge results will suffer from three mistakes they made. There are many things to pay attention to in … [Read more...]

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Brad’s Blogdom

Convert Trial Offers to Paid Accounts with One Easy Step

When it comes to B2B marketing, it’s not cold business. It’s still about the human factor. For example, once upon a cable TV plan, my dad was paying over $100 per month to glare at more commercials than programming. We stopped the madness. I … [Read More...]

Convert Trial Offers to Paid Accounts with One Simple Step

My dad is getting up in years. He watches a lot of TV these days. He was paying the cable company over $100 per month to broadcast more commercials than programming over hundreds of channels. From a business model, making someone pay monthly for the … [Read More...]

Is Your List Retention Falling Prey to This E-mail Mistake?

We’ve heard it all… People have the attentions span of a goldfish, about 8-seconds. Maybe a gnat. We get it, it’s short. We hear smart device usage lords over desktops by 67%… 78%… and according to a recent article in fortune.com, 85%. Again, we … [Read More...]

Is Your Marketing Differentiator Hiding in the Open?Is Your Marketing Differentiator Hiding in the Open?

You can tell someone loves their work when it shows up in every activity of their life. For me, I find marketing nuggets any place I go. And this place is no exception. besides a B2B sales and marketing copywriter, I’m a performing songwriter. One … [Read More...]

Don’t Animal House Your E-mail

Little rant disclosure here. But don't think you'll mind. I don’t know about you, but I’ve noticed a trend in my in-box. And, I love it to bits.  And if you’re on your game, you will too. Because your competitors just might be falling for this … [Read More...]

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