I got an e-mail today from a well-known organization. Well-known in one of my many circles anyway. I was shocked to read what was on the screen. After all, they teach communications. This time of year, the organization gets in the giving spirit. That is to say, they get in the spirit of you giving to their good cause. And, it really is worth it. They do good work. But, I fear their pledge results will suffer from three mistakes they made. There are many things to pay attention to in … [Read more...]