This morning, I’d just finished my morning workout. Grabbed something from the fridge and closed the door. My dog, Cocoa, was lying on the floor a few feet away and I said… “Well pal. Sorry to say it, but it looks like you’re on your last leg.” Then I tipped my head back in laughter. Now, before you think I’m some sort of heartless excuse for a human, my dog is barely over a year old and in perfect health. I’ll also say, as dogs go, she’s a dream, a real lover of a pup, and well… what can I … [Read more...]
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8-Year Old’s Mischief Burns Complicated Marketing Strategy
Marketing today has become complicated and bloated. Is it any wonder with over 36 major social media networks alone? Podcasts, blogs, vlogs, YouTube channels, Google Ads, Facebook Ads, banner ads, e-mail lists…? The latest craze like simulated handwritten or actual handwritten letters. Envelopes with teaser copy. Envelopes without teaser copy. Some with nothing but a delivery address and a nameless return address. E-mails with this kind of subject line or that kind of subject line. Subject … [Read more...]
Make these 3 e-mail mistakes at your peril
I got an e-mail today from a well-known organization. Well-known in one of my many circles anyway. I was shocked to read what was on the screen. After all, they teach communications. This time of year, the organization gets in the giving spirit. That is to say, they get in the spirit of you giving to their good cause. And, it really is worth it. They do good work. But, I fear their pledge results will suffer from three mistakes they made. There are many things to pay attention to in … [Read more...]