Your readers are watching you closer than you think. They notice when you show up. They notice even more when you don’t. And they can tell within the first two lines whether you’re there to help them or have another motive. There are three newsletter tips below, and none of them came from a marketing […]
Connecting with Clients: What Two Guitars Taught Me
A $3,900 guitar and a $175 one expose three truths about your newsletter’s effectiveness. It has nothing to do with skill sets, tools, or professional accreditation. Worth reading before your next publish date.
A Client Marketing Tip from a 2005 Ford Focus
Business principals you can use right now, from my dad. The guy with the motto “I never get rid of anything” (with parts from a 1971 dishwasher to prove it).